Sustainable tourism 2016 event combines masterclasses, forum and field visits in 5 days of intensive cutting edge experiential learning.
Just announced: Professor Geoffrey Lipman and Andrea Nicholas to be key masterclass leaders.
A different sort of seminar has been announced to take place in Italy’s Romagna next September.
The event combines masterclasses, a forum and field visits to get a real experience of green tourism in action in a destination that has been welcoming tourists for many years and is now going green.
EARLYBIRD NOTICE 12-16 SEPTEMBER 2016 SAVE THE DATE
Destination managers, NGOs, tour operators, destination businesses, academics will learn from world-class authorities sustainable tourism thought-leaders in an iconic and very beautiful green destination which has lake and mountain tourism, seaside tourism, cultural and food and wine tourism – all in a relatively compact area.
Participants will investigate green tourism in depth. and learn...
How to maximise destination income, minimize destination expenditure and create more profitable, more efficient, healthier, more sustainable destinations
Green Takeaways will include:
- Understanding of profitable green destination examples in practice,
- Upcoming opportunities for greening destinations
- Higher destination revenues
- Understanding of sustainable marketing practices,
- Opportunities to get high value minimal impact tourism
- Opportunities to access global green market
Masterclass leaders will include:
A man with unrivalled experience of the travel and tourism industry and who has been at the fore of green toursm since he founded Green Globe as Executive Director of the WTTC. Professor Geoffrey Lipman was President, WTTC; Executive Director, IATA; Assistant Secretary-General, UNWTO. President, International Council of Tourism Partners. Director, greenearth.travel. Visiting Professor, Victoria University, Australia, Hasselt University, Belgium, Oxford Brookes University, UK, Jeju National University, George Washington University,.
And a woman at the heart of Green Tourism since she helped found the Shetland Environment Agency in 1997, Andrea Nicholas is the Managing Director of Green-Tourism.com - the most credible and largest sustainable tourism certification programme of its kind with over 2,000 members in the UK, Ireland, Italy, Canada and Zimbabwe. With an unrivalled experience of sustainable tourism in depth, the organisation is also behind sustainable tourism certification programmes in Sweden and New Zealand.
With a background marketing and operating travel and tourism and as principal of TotemTourism.com, for the last 20 years specialising in the ethical development and marketing of sustainable tourism projects. Valere Tjolle is recognised as one of the world's Sustainability Leaders. Valere publishes and edits Vision on Sustainable Tourism newswire.for Travelmole.com with over 400,000 subscribers, the world's largest and mos respected travel industry resource. Valere has published the Sustainable Tourism Report Suite and its successor, www.SustainableTourism2015.com since its inception in 2003.
The range of masterclasses will include
- ‘The big picture – the next few tourism years insights
- Food and drink and other destination yield-enhancing opportunities
- Emissions opportunities
- Green destinations profit & marketing maximization opportunities
- Innovative destination initiatives in practice
Attendees will also benefit from a range of field visits including local vineyards & olive groves salt lakes (salines) eminent cookery school; local food and wine, salt and olive oil tastings; green hotel inspections; walking trails; destination inspections; local cultural content.
Prices will include morning masterclasses and 1 morning forum, 4 afternoon/evening field visits, refreshments during masterclasses and forum, local lunches and dinners each day.
And there will be ample pre, during and post-event folios and information.
There are a very limited number of places available
Without accommodation @ €880 (£650/$960) – with accommodation €1,150 (£850/$1250)
Currently there is an EARLYBIRD concessional price without accommodation €650 (£550/$700) – with accommodation €1000 (£750/$1100)
Reserve a place at Earlybird price with £200 deposit HERE
Where applicable accommodation is in three *** hotel, four *** agriturismo/B&B
Further information about Romagna:
Romagna becomes first Italian truly green tourism destination:
Download a free copy of Best of Romagna HERE
More about BestofRomagna at: http://www.bestofromagna.com and http://www.Facebook.com/Bestofromagna
Further information/booking at www.sustainabletourism2016.com
