APRIL OFFERS SUSTAINABLE TOURISM REPORTS AND MASTERCLASSES
GET A YEAR'S SUBSCRIPTION VALUE £750 & CURRENT REPORTS VALUE £750 - TOTAL £1500 for just £100
OFFER FINISHES THIS MONTH:
FOR TOURISTS, STUDENTS, DESTINATION SUPPLIERS, TRAVEL AGENTS & TOUR OPERATORS
START WITH SUSTAINABLE TOURISM IN A NUTSHELL - REAL TOURISM IS COMING
The latest report - the easy-to-read 20 page multimedia SustainableTourism2012 includes:
Video interviews with 14 key global tourism people who are actually DOING IT - What is sustainable tourism and how can YOU benefit - Why is it a simply superb way to travel? - Where do you find it? - Who is involved in delivering it? - When did it start – what is the story of the movement? - What you can do to reap the rewards - Guide to how the travel and tourism industry works now and how sustainable tourism fits in - Comprehensive guide to 81 of the major players in global sustainable tourism - 22 great sustainable tourism ideas, practises, destinations, operators - Licence to distribute throughout your supply chain, employees, students and clients.COST £100
PLUS GET THE CURRENT INNOVATION NORWAY/TOTEMTOURISM SUSTAINABLE TOURISM REPORT (100 pages - usual cost £250) AND THOMAS COOK/TOTEMTOURISM SUSTAINABLE TOURISM MINISTERS BRIEFING (61 pages - usual cost £100) AND SUSTAINABLE TOURISM MARKETING GUIDE (61 pages usual cost £100 AND GREEN TOURISM/TOTEMTOURISM SUSTAINABLE DESTINATION REPORT (89 pages usual cost £100) AND TOURISM AND TOURISM AND CARBON MARKET GUIDE (54 pages - usual cost £100).
PLUS ALL OF THE ABOVE REPORTS IN THEIR UPDATED 2013 VERSIONS HOT OFF THE PRESS - INCLUDED (USUAL EXTRA COST £750)
YES - ALL OF THE ABOVE FOR JUST £100
IN OTHER WORDS A WHOLE YEAR'S 2013 SUBSCRIPTION (VALUE £750) PLUS ALL CURRENT REPORTS (VALUE £750) - TOTAL £1500 - PLUS A LICENCE TO DISTRIBUTE TO YOUR STAKEHOLDERS - ALL THIS FOR JUST £100
DON'T DELAY GET THIS INCREDIBLE OFFER TODAY
What they say about the Sustainable Tourism Report:
"The suite of reports is brilliant. Packed full of facts from: across the sector, worldwide cases and by a range of stakeholders. A great way to keep up to date with major issues of sustainable tourism and provide my tourism students with knowledge to underpin critical thinking and employability." Dr Angela M Benson Principal Lecturer - Sustainable Tourism Development Adjunct Associate Professor University of Canberra, Australia
“What a great read! Whether you are a consumer, travel agent, tour operator or tourism board, this guide provides sage perspective and relevant examples that ultimately will help propel the entire travel industry forward!” Greenloons
“Just finished with reading the Sustainable Tourism Marketing Guide. It provides a both comprehensive and detailed approach focussing in particular on destinations. What I liked most is an excellently presented genesis of modern tourism which I think is crucial for the understanding of sustainable travel. The guide builds a step-by-step understanding of basic underlying concepts, implementation and best practice. I learned a lot!” Lorenz Töpperwien
"Totem"s Sustainable Tourism Report provides a refreshing and no-nonsense guide to understanding sustainable tourism and how it sits against the backdrop of global issues we face today. With easy-to-read marketing strategies and lists of key players in the industry, it will assist any tourism stakeholder who wishes to transition to sustainability." Cherie McClosker, advocate of Phillipines Fair Trade:
“I would like to tell you how much I enjoyed your Sustainable Tourism Report 2008. Not only was it an excellent distillation of the current state of a rather vast domain, but it also conveyed -- thanks to your editorial style -- the confusion, urgency, and in some cases irony of our situation at this point. I so enjoyed your tone and point of view". Linda Rivero - Peace Through Travel:
"Thanks for producing such a fine report. I would like to put up a link from my website to an abstract or summary of your report, so that visitors to my website can order it I have finally had an opportunity to read your fine report. I loved your description of the Tourism Development Master Plan … will they ever get there? I wish you lived next door so that we could have a really good chat!" Kate Daniel of Journeys Ahead
A must-read for those working in sustainability and for colleagues that you're seeking to engage.” Simon Pickup Sustainable Tourism Manager - ABTA
“The 2012 edition again struck just the right balance between informing on international policy development; the latest trends in sustainable tourism practice and innovative developments in the private sector. " Cape Town Tourism
"The Totem Annual Sustainable Tourism Report is the most comprehensive resource of its kind. It seems to hit the hot topics every year and gives me food for thought whilst providing concrete links to further indepth content. Valere's obvious enthusiasm and knowledge on the subject tumble from every paragraph. The views we balanced and supported well by external sources. The opportunities are well documented and in summary are clearly of ecomonic benefit. The section on marketing was up to date and fascinating. An important publication." Chris McHugo Chairman Discover Ltd owners of the Kasbah Du Toubkal, Marrakech, Morocco
"The Sustainable Tourism Report 2012 helps us to share interesting and topical issues with our teams world-wide, keeping them up to date with news and developments in sustainability. They are also great to keep as reference documents and are stored in our online sustainability library providing easy access for all Thomas Cook employees." Jo Baddeley, Sustainable Destinations Manager Thomas Cook UK & Ireland
"This is a really useful resource for any 'not for profit' membership organisation like us to be able to share with members. It clearly identifies the key issues and trends of increasing importance to visitors as well as providing some great examples of 'best practice' and case studies. In short there is something for everyone - whatever their size and wherever they are on the sustainability continuum." Eva McDiarmid The Association of Scottish Visitor Attractions
Sustainable Tourism Report Suite 2012 current supporters are: ABTA - The Travel Association, ITB Berlin, Discover Ltd., Club Med, Innovation Norway, Thomas Cook Ltd., FourBGB, Cape Town Tourism, Bord Failte, Royal Caribbean Cruise Lines, Green Tourism Business Scheme, MCI Business School Innsbruck, Considerate Hoteliers Association, Amstel Botel
Previous users include: Ecole Hoteliere de Lausanne, Rezidor Hotel Group, Northern Ireland Tourist Board, University of Brighton, Tourism Ireland, The Nature Conservancy, Cleaner Climate, Virgin Group, Micato Safaris, Hilton Hotels Corp, Visit Britain, Canada Tourism, Tourism Innovation Group, Dublin Institute of Technology, Sabre Holdings, EplerWood Consultancy, Nichols Tourism Group, The Adventure Company, Exclusively Canada, University of Wales, University of Guelph, Sustainable Side of the Street, IFC, Discover Ltd, Griffith University, Australia, Yukon Tourist Board, Ipswich College, Prince of Wales International Business Leaders Forum, The Tourism Company, Citizen Development Corps, University of Hertfordshire, Disney Corp, Anglia Ruskin University, Kidderminster College, Olive Green Group, Six Senses Group, and many, many more.
£
100.00
SPECIAL OFFER: Get two reports for just £10 - save £90
5% offer - get two latest tourism reports with 95% reduction
VBuy the acclaimed multi-media SustainableTourism 2012/3 plus the 75page fact-packed Sustainable Tourism Ministers Briefing for just £10 or subscribe now to get the whole 12 report set for just £100
The 75-page Sustainable Tourism Ministers Briefing includes reports on: The top 10 sustainable tourism countries, The sustainable tourism story so far, Economics, Politics, Environment, Carbon Market, Social, Culture, Destination Marketing and Branding, Destinations and intermediaries, the 99 Key Players in global sustainable tourism, the Integrated Tourism Development Initiative, 22 sustainable destinations and key destination opportunities!
The multimedia report - 'Tourism in a nutshell' contains Video interviews with 14 key global tourism people who are actually DOING IT. What isustainable tourism is now and how can YOU benefit. Guide to how the travel and tourism industry works now and how sustainable tourism fits in. A comprehensive guide to 81 of the major players in global sustainable tourism – plus 22 great sustainable tourism ideas, practises, destinations, operator.
Both reports are ideal for ANYBODY – travel agent, tour operator, destination, hotel or B&B, tourist attraction, tourist office – or anybody who wants to find out how tourism works and where there are sustainable opportunities.
And – purchasers get a licence to distribute the reports throughout their supply chain, employees, students and clients.
What they say about the Sustainable Tourism Report Suite:
"The suite of reports is brilliant.." Dr Angela M Benson Principal Lecturer - Sustainable Tourism Development Adjunct Associate Professor University of Canberra, Australia
"What a great read! Whether you are a consumer, travel agent, tour operator or tourism board, this guide provides sage perspective and relevant examples that ultimately will help propel the entire travel industry forward!" Greenloons
"A must-read for those working in sustainability and for colleagues that you're seeking to engage." Simon Pickup Sustainable Tourism Manager - ABTA
"The 2012 edition again struck just the right balance between informing on international policy development; the latest trends in sustainable tourism practice and innovative developments in the private sector. "'¨ Cape Town Tourism
³The most comprehensive resource of its kind.
Sustainable Tourism Report Suite 2012 current supporters are: ABTA - The Travel Association, Discover Ltd., , Innovation Norway, Thomas Cook Ltd.,Cape Town Tourism, Green Tourism Business Scheme, Considerate Hoteliers Association, Amstel Botel
Previous users include: Ecole Hoteliere de Lausanne, Rezidor Hotel Group, Northern Ireland Tourist Board, University of Brighton, Tourism Ireland, The Nature Conservancy, Cleaner Climate, Virgin Group, Micato Safaris, Hilton Hotels Corp, Visit Britain, Canada Tourism, Tourism Innovation Group, Dublin Institute of Technology, Sabre Holdings, EplerWood Consultancy, Nichols Tourism Group, The Adventure Company, Exclusively Canada, University of Wales, University of Guelph, Sustainable Side of the Street, IFC, Discover Ltd, Griffith University, Australia, Yukon Tourist Board, Ipswich College, Prince of Wales International Business Leaders Forum, The Tourism Company, Citizen Development Corps, University of Hertfordshire, Disney Corp, Anglia Ruskin University, Kidderminster College, Olive Green Group, Six Senses Group, and many, many, many more.
VBuy the acclaimed multi-media SustainableTourism 2012/3 plus the 75page fact-packed Sustainable Tourism Ministers Briefing for just £10 or subscribe now to get the whole 12 report set for just £100
The 75-page Sustainable Tourism Ministers Briefing includes reports on: The top 10 sustainable tourism countries, The sustainable tourism story so far, Economics, Politics, Environment, Carbon Market, Social, Culture, Destination Marketing and Branding, Destinations and intermediaries, the 99 Key Players in global sustainable tourism, the Integrated Tourism Development Initiative, 22 sustainable destinations and key destination opportunities!
The multimedia report - 'Tourism in a nutshell' contains Video interviews with 14 key global tourism people who are actually DOING IT. What isustainable tourism is now and how can YOU benefit. Guide to how the travel and tourism industry works now and how sustainable tourism fits in. A comprehensive guide to 81 of the major players in global sustainable tourism – plus 22 great sustainable tourism ideas, practises, destinations, operator.
Both reports are ideal for ANYBODY – travel agent, tour operator, destination, hotel or B&B, tourist attraction, tourist office – or anybody who wants to find out how tourism works and where there are sustainable opportunities.
And – purchasers get a licence to distribute the reports throughout their supply chain, employees, students and clients.
What they say about the Sustainable Tourism Report Suite:
"The suite of reports is brilliant.." Dr Angela M Benson Principal Lecturer - Sustainable Tourism Development Adjunct Associate Professor University of Canberra, Australia
"What a great read! Whether you are a consumer, travel agent, tour operator or tourism board, this guide provides sage perspective and relevant examples that ultimately will help propel the entire travel industry forward!" Greenloons
"A must-read for those working in sustainability and for colleagues that you're seeking to engage." Simon Pickup Sustainable Tourism Manager - ABTA
"The 2012 edition again struck just the right balance between informing on international policy development; the latest trends in sustainable tourism practice and innovative developments in the private sector. "'¨ Cape Town Tourism
³The most comprehensive resource of its kind.
Sustainable Tourism Report Suite 2012 current supporters are: ABTA - The Travel Association, Discover Ltd., , Innovation Norway, Thomas Cook Ltd.,Cape Town Tourism, Green Tourism Business Scheme, Considerate Hoteliers Association, Amstel Botel
Previous users include: Ecole Hoteliere de Lausanne, Rezidor Hotel Group, Northern Ireland Tourist Board, University of Brighton, Tourism Ireland, The Nature Conservancy, Cleaner Climate, Virgin Group, Micato Safaris, Hilton Hotels Corp, Visit Britain, Canada Tourism, Tourism Innovation Group, Dublin Institute of Technology, Sabre Holdings, EplerWood Consultancy, Nichols Tourism Group, The Adventure Company, Exclusively Canada, University of Wales, University of Guelph, Sustainable Side of the Street, IFC, Discover Ltd, Griffith University, Australia, Yukon Tourist Board, Ipswich College, Prince of Wales International Business Leaders Forum, The Tourism Company, Citizen Development Corps, University of Hertfordshire, Disney Corp, Anglia Ruskin University, Kidderminster College, Olive Green Group, Six Senses Group, and many, many, many more.
£
10.00
MASTERCLASS: Tourism greenwash comes in a number of disguises
Massive greenwash in travel and tourism report shows
Special offer: GREENWASH report out shortly, Sustainable Tourism Masterclass announced for 20th September
This autumn's Sustainable Tourism Masterclass will have one main subject - GREENWASH - the disguises it comes under, how it reduces clients’ trust and willingness to buy - AND how you can both be honest AND run an even more economically-sustainable business.
The latest report from TotemTourism will show that greenwash in all its forms is rife in the global travel and tourism industry.
There are over 180 agencies all over the world offering Green Tourism Certification to hotels, destinations, tourism attractions - do you believe them? Do clients believe them? Do their certifications actually add value? The fact is that many of them rely on self-certification! Of the 137 the report investigated, 50 don't even require a third party audit.
Many vast global travel, tourism and cruise companies are very economical with the truth on their environmental performance. Who are they?
Many big travel and tourism companies are not paying their workers minimum wage or accepting workers’ rights. Who are they and what are they doing?
The GSTC is aiming to provide certifications with third party credibility - will it work in today's tough marketplace? Have they the power to do so? What is their performance to date?
The EU and other parties are trying to create academically-based sustainable tourism indicators and sustainable tourism observatories - has this any market credibility?
At the masterclass, Cat Gazzoli of Slow Food UK, Ed Gillespie of Futurra, Professor Stefan Gossling tourism climate change guru and Peter McAllister of the Ethical Trading Institute, among others will lead discussions on:
- Tourism Greenwashing and Climate change
- Tourism Greenwashing and the Environment
- Tourism Greenwashing and Workers rights
- Tourism Greenwashing and Human rights
- Tourism Greenwashing and Fair trading
- Tourism Greenwashing and Food and drink
- Tourism Greenwashing and Corporate Social Responsibility
And, above all - how YOU and the tourism industry can both be honest and transparent AND run an even more economically-sustainable tourism business or destination.
The report will be out shortly - the event will be held on 20th September in central London
The masterclass format is short informative presentations by specialists followed by discussion - Chatham House rules (reporting of subjects but no reporting of names!)
So that all the important subjects packed into the day can be dealt with fully and satisfactorily and leave time for discussions and networking, the 12 hour intensive masterclass will include lunch, supper, and pre and post event information.
The masterclass is kept to a maximum of 25 participants to provide in depth understanding and discussions of this complex and substantial opportunity. The package cost includes full information pack, networking luncheon and supper: £500 per attendee.
Currently a special earlybird price of £250 is available which will include a copy of the report immediately it is published - and any subsequent updates.
SPECIAL EARLYBIRD PRICE FOR REPORT AND MASTERCLASS: £250
SPECIAL PRE-PUBLICATION PRICE FOR REPORT (50% OFF) £50
Book NOW, get your place in this important discussion and the report and save £350 or save £50 on report alone.
Sustainable Tourism Masterclasses have been held for the last six years and have attracted full houses of attendees and top speakers of global repute.
A full synthesis report is circulated to all attendees and all attendees are both invited to join the masterclass network and the closed online group.
Sustainable Tourism Report Suite 2012 current supporters are: ABTA - The Travel Association, Discover Ltd., Innovation Norway, Thomas Cook Ltd., Cape Town Tourism, Green Tourism Business Scheme, Considerate Hoteliers Association, Amstel Botel
£
250.00
TotemTourism GREENWASH Report
The TotemTourism GREENWASH Report will address the most poisonous issue of our times and the biggest obstacle in the way of a healthy green tourism economy.
GREENWASH – the disguises it comes under, how it reduces clients trust and willingness to buy – AND how you can both be honest AND run an even more economically-sustainable business.
There are over 180 agencies all over the world offering Green Tourism Certification to hotels, destinations, tourism attractions – do you believe them? Do clients believe them? Do their certifications actually add value?
The GSTC is aiming to provide these certifications with third party credibility – will it work in today’s tough marketplace?
The EU and other parties are trying to create academically-based sustainable tourism indicators and sustainable tourism observatories – has this any market credibility?
These and many other questions will be answered in the TotemTourism GREENWASH REPORT, which will also deal with:
- Tourism Greenwashing and Climate change
- Tourism Greenwashing and the Environment
- Tourism Greenwashing and Workers rights
- Tourism Greenwashing and Human rights
- Tourism Greenwashing and Fair trading
- Tourism Greenwashing and Food and drink
- Tourism Greenwashing and Corporate Social Responsibility
- Mass tourism Greenwashing and commodification
- And, above all - how YOU and the tourism industry can both be honest and transparent AND run an even more economically-sustainable tourism business or destination.
The 50 page report will be out by end May SUBSCRIBE NOW AND GET IT AT HALF PRICE
Cost £100 – subscribe now for just £50 and get it as soon as it is out. On September 20th there will be a connected masterclass.
Sustainable Tourism Report Suite 2012 current supporters are: ABTA - The Travel Association, Discover Ltd., Innovation Norway, Thomas Cook Ltd., Cape Town Tourism, Green Tourism Business Scheme, Considerate Hoteliers Association, Amstel Botel
£
50.00
SUSTAINABLE TOURISM IN A NUTSHELL - REAL TOURISM IS COMING SPECIAL OFFER
FOR TOURISTS, DESTINATION SUPPLIERS, TRAVEL AGENTS & TOUR OPERATORS
The simple guide to sustainable tourism shows it like it is – fun, empowering, worthwhile – and full of fascinating opportunities and fascinating people.
The easy-to-read 20 page multimedia SustainableTourism2012 includes:
- Video interviews with 14 key global tourism people who are actually DOING IT
- What is sustainable tourism and how can YOU benefit
- Why is it a simply superb way to travel?
- Where do you find it?
- Who is involved in delivering it?
- When did it start – what is the story of the movement?
- What you can do to reap the rewards
- Guide to how the travel and tourism industry works now and how sustainable tourism fits in
- Comprehensive guide to 81 of the major players in global sustainable tourism
- 22 great sustainable tourism ideas, practises, destinations, operators
- Licence to distribute throughout your supply chain, employees, students and clients.
COST £100 – BUY TODAY FOR £50
Published by Valere Tjolle, edited by Jasmine Venditti
Sustainable Tourism Report Suite 2012 current supporters are: ABTA - The Travel Association, ITB Berlin, Discover Ltd., Club Med, Innovation Norway, Thomas Cook Ltd., FourBGB, Cape Town Tourism, Bord Failte, Royal Caribbean Cruise Lines, Green Tourism Business Scheme, MCI Business School Innsbruck, Considerate Hoteliers Association, Amstel Botel
Previous users include: Ecole Hoteliere de Lausanne, Rezidor Hotel Group, Northern Ireland Tourist Board, University of Brighton, Tourism Ireland, The Nature Conservancy, Cleaner Climate, Virgin Group, Micato Safaris, Hilton Hotels Corp, Visit Britain, Canada Tourism, Tourism Innovation Group, Dublin Institute of Technology, Sabre Holdings, EplerWood Consultancy, Nichols Tourism Group, The Adventure Company, Exclusively Canada, University of Wales, University of Guelph, Sustainable Side of the Street, IFC, Discover Ltd, Griffith University, Australia, Yukon Tourist Board, Ipswich College, Prince of Wales International Business Leaders Forum, The Tourism Company, Citizen Development Corps, University of Hertfordshire, Disney Corp, Anglia Ruskin University, Kidderminster College, Olive Green Group, Six Senses Group, and many, many more.
£
50.00
ALL NEW SUSTAINABLE TOURISM MARKETING GUIDE 2012
A NEW FORMAT FOR…NEW TOURISM MARKETING LANGUAGE…NEW TOURISM PRODUCT INITIATIVES…NEW MARKETING PROCESSES…NEW MARKETING PARTNERSHIPS…NEW MARKETING COLLATERALS…NEW MARKETING METHODS.
Within this all-new guide, travel agents, tour operators, accommodation providers, destination management companies, transportation providers and tourism attractions all will find a range of proven marketing methods to sustainably generate tourism.
The guide proposes a new paradigm for marketing sustainable tourism – not the channels used for the challenged mass tourism industry… In other words, the Sustainable Tourism Marketing Guide proposes a sustainable approach to tourism marketing whereby the medium becomes, and adds its power to the message.
In the 2012 Sustainable Tourism Marketing Guide you will find, amongst much, much more:
The 60-page guide will cost just £100.
The Sustainable Tourism Report Suite 2011/12 is supported by: ABTA – The Travel Association, Cape Town Tourism, Club Med, Discover Ltd, Failte Ireland, FourBGB, Green Tourism Business Scheme, Innovation Norway, ITB Berlin, MCI Management Center, Royal Caribbean Cruise Line, Thomas Cook Ltd.
Request yours now. HERE
Within this all-new guide, travel agents, tour operators, accommodation providers, destination management companies, transportation providers and tourism attractions all will find a range of proven marketing methods to sustainably generate tourism.
The guide proposes a new paradigm for marketing sustainable tourism – not the channels used for the challenged mass tourism industry… In other words, the Sustainable Tourism Marketing Guide proposes a sustainable approach to tourism marketing whereby the medium becomes, and adds its power to the message.
In the 2012 Sustainable Tourism Marketing Guide you will find, amongst much, much more:
- · 11 Easy-to-read insightful articles to make you re-assess your tourism offer
- · 25 Case-study examples of successful sustainable tourism marketing
- · 99 Methods to market for sustainable tourism success
- · Hundreds of opportunities to make sustainable tourism work for you
The 60-page guide will cost just £100.
The Sustainable Tourism Report Suite 2011/12 is supported by: ABTA – The Travel Association, Cape Town Tourism, Club Med, Discover Ltd, Failte Ireland, FourBGB, Green Tourism Business Scheme, Innovation Norway, ITB Berlin, MCI Management Center, Royal Caribbean Cruise Line, Thomas Cook Ltd.
Request yours now. HERE
£
100.00
