I've been in the travel industry for many years, been privileged to travel all over the world and to write in depth about an activity I have truly loved all my life.
Here is one thing I totally know for certain... Most people nowadays get far, far less than they could out of their holidays.
Not only is this very sad, it's a scandal, and it's unnecessary.
If you don't return home from travelling feeling happy, relaxed, reinvigorated after life-changing experiences? You should.
Was your holiday real and will it provide you with long-term benefits? Or was it just a break from reality?
Most travel experiences have become hollow, commoditized totally superficial, bland, samey - nothing new, different or inspirational. Compared with what you could have had it's just a waste of your time and money.
The fact is you could have much much much more without paying more.
A pity? A scandal? A lost opportunity? We're so fed up we're doing something tangible.
We're fomenting a revolution for more real people to get the real, worthwhile holidays that they deserve.
How? By getting all the money-grabbing intermediaries out of the way and getting you direct to the heart of your real experience.
The fact is that in the travel industry there are simply too many intermediaries with algorithms instead of hearts. Mega $billion global organisations like Tripadvisor, Airbnb and Booking.com herding millions more tourists around the world cannot be the answer to maximising your real holiday experience.
The fact is your holiday could be a personal opportunity to get the very best - enjoy superb local food, taste local wine, experience local cultures, meet local people - have a wonderful life-changing experience. And to create harmony and build bridges whilst participating in local events. You could return home invigorated, satisfied, fulfilled - ready for anything.
Interested in having such an experience?
To do all this you need real informed, connected, respected locals who know what's on offer and are intensely proud if it.
That's exactly what our grass roots organisation is doing in Italy's cornucopia of good food and other wonders - Romagna.
Valentina and I have created a team of passionate, perfectionist, professional locals and together, we've created real experiences for visitors who we treat like temporary citizens in this truly glorious part of Italy.
Not only hoteliers who want to offer you a warm welcome, but great restauranteurs, hands-on vineyard owners, master cheesemakers, musicians, videographers, artists, spa owners, even cookery teachers.
Together we're creating a real revolution in tourism. A revolution that offers you an incredible life-changing experience you'll never forget.
So throw away the shallow, ersatz holiday. Join the revolution and have a real experience, become a temporary citizen rather than a tourist.
You'll have the time of your life.
Be a part of it.
How can you be a part of it?
Like us on Facebook: https://www.facebook.com/Bestofromagna/
Try one of our specially created All Inclusive House Party Holidays from $750, €650 £550 at www.BestofRomagna.com
Become an agent or an organiser for this very special opportunity– just contact us to join our shortlist - email
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Valere Tjolle and Valentina Rattay